The Odd Lad Creative Studios

Independent minds. One creative direction.
Whatever the idea takes.

Collab with the Lad

ONE CREATIVE PARTNER.
DIFFERENT PROBLEMS NEED DIFFERENT people.

  • Strategy
  • Identity
  • Campaigns
  • Content
  • Film
  • Photography
  • Motion
  • CGI
  • AI
  • Digital

Strategy. Identity. Campaigns. Content. Film. Photography. Motion. CGI. AI. Digital. We do not force every brief through the same department. We build the right setup around the idea and stay responsible for the creative from brief to delivery.

WHAT WE DOWhatever the idea takes.

FIRST, FIND WHAT MAKES YOU DIFFERENT.

Before the logo, the campaign or the camera, we get to the heart of the brief. What should people notice? What should they remember?

Strategy / Positioning / Art direction

BUILD A BRAND THAT CAN’T BE MISTAKEN.

A clear idea. A distinct voice. An identity with enough character to stand out and enough range to keep growing.

Identity / Packaging / Brand systems

TAKE IT EVERYWHERE IT NEEDS TO GO.

From the first campaign to the next big thing. We bring the right makers together and keep the creative direction close.

Campaigns / Content / Film / CGI / Digital

GOOD HANDS.
SHARP TOOLS.

The hands and machines behind the work. One brief, many trades.

THE MAKERS

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THE CODE

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07DbSUPABASETHE ODD LAD / TOOLKIT

SELECTED WORK.

01

FILO & CO

Art direction

An art direction and campaign world built on layered material. Proof of concept to visual system.

Previous work / Ramez MagdyView project ↗
FILO & CO
02

Panaderia

Coffee & bakery house

Identity for a coffee and bakery house with craft at the center.

Previous work / Ramez MagdyView project ↗
Panaderia
03

Negroni

Fried chicken

A playful, loud brand system for fried chicken that refuses to be quiet.

Previous work / Ramez MagdyView project ↗
Negroni
04

Muttro

Dry food

A dry food brand system that treats pet nutrition like a design brief, not a label.

Previous work / Ramez MagdyView project ↗
Muttro
05

Guzzle Games

Board games

Brisbane-based adult board-game brand with a playful, nostalgic identity.

Previous work / Ramez MagdyView project ↗
Guzzle Games
06

Sedoasa

Lifestyle

Lifestyle brand work that treats intimacy as a design discipline.

Previous work / Ramez MagdyView project ↗
Sedoasa

360 CAMPAIGNS

ONE IDEA. EVERY ANGLE.

We plan campaigns in 360: one creative idea that runs across brand, content, film, social, digital and production. The Lad turns, the idea holds, whatever the touchpoint.

The Odd Lad turning through every angle

ONE BRIEF. ONE CREATIVE DIRECTION. WHATEVER IT TAKES.

Understand the problem

We get clear on what is changing, why it matters and what the work actually needs to do.

Build the right setup

We assemble the right mix of creative, production and specialist talent around the brief.

Stay close

Senior creative direction stays involved from the first idea to the final delivery.

AI when it makes sense. Humans when they make sense. BOTH.

We use AI as part of the creative and production toolkit when it makes the idea better, faster or newly possible. It is a method, not our positioning.

SMALL BY DESIGN. EXPANDABLE BY BRIEF.

The Odd Lad is an independent creative studio from Egypt, working across the GCC and beyond. We keep the core close, then bring in trusted specialists and production partners when the job needs them.

→ About the studio
The Lad pointing at the button

Got a brief?

SEND THEPROBLEM.

We'll figure out what it takes.

hello@theoddlad.com / Egypt / GCC / Everywhere useful

Got it. The Lad is on it.

One brief in. One team on it.